{"id":2629,"date":"2019-06-17T08:13:18","date_gmt":"2019-06-17T08:13:18","guid":{"rendered":"https:\/\/www.milar.es\/blog\/?p=2629"},"modified":"2019-06-17T08:14:31","modified_gmt":"2019-06-17T08:14:31","slug":"milar-patrocina-el-i-branding-day-cordoba","status":"publish","type":"post","link":"https:\/\/www.milar.es\/blog\/milar-patrocina-el-i-branding-day-cordoba\/","title":{"rendered":"Milar patrocina el \u00abI Branding Day C\u00f3rdoba\u00bb"},"content":{"rendered":"

Desde nuestra empresa distribuidora en Andaluc\u00eda, CODECO, se patrocin\u00f3 el pasado 12 de junio el I Branding Day C\u00f3rdoba que organiz\u00f3 Cadena SER Radio C\u00f3rdona. El evento estaba dirigido tanto a empresas como a profesionales de la comunicaci\u00f3n y el marketing.<\/p>\n

\"branding<\/p>\n

Estas jornadas tuvieron lugar en el Palacio de Congresos de C\u00f3rdoba\u00a0 y su objetivo como coment\u00f3 la Cadena Ser era \u00abponer\u00a0de relieve la importancia de las relaciones p\u00fablicas y la comunicaci\u00f3n tanto para el desarrollo de nuevas iniciativas como para el refuerzo de propuestas consolidadas\u201d.<\/p>\n

Durante este evento se realizaron diferentes talleres y conferencias en las que participaron reconocidos profesionales como Ansy Stalman. Tambi\u00e9n se pudo escuchar la ponencia de Mr. Branding sobre marca, acci\u00f3n y rapidez en el cambio.<\/p>\n

Por otro lado, tambi\u00e9n se realizaron varias acciones de networking. Desde Milar<\/a> presentamos los dos modelos de pantallas digitales que se van a implantar en las tiendas f\u00edsicas de Andaluc\u00eda. Su novedoso sistema permite aunar publicidad din\u00e1mica, venta online y un entorno mucho m\u00e1s digital.<\/p>\n

\u201cEn MILAR, sabemos que el verdadero valor de una marca es el servicio que somos capaces de darle a nuestros clientes. Para que este servicio sea de calidad y nos diferencie debemos estar en un continuo aprendizaje, mejora y evoluci\u00f3n. Eventos como el Branding Day son una oportunidad para compartir experiencias\u201d.\u00a0 Afirmaba Rosa Navarro, Gerente de CODECO en la entrevista que Cadena SER realiz\u00f3 en directo durante la celebraci\u00f3n del acto. \u201cSi se habla de Marca, MILAR debe estar presente\u201d.<\/p>\n

Muchos profesionales participaron en el I Branding Day C\u00f3rdoba y aportaron sus opiniones sobre diferentes temas.<\/p>\n

Cela Irigoyen Pascual,\u00a0profesora universitaria y product manager en CINFA, afirm\u00f3 que \u201cesto va de amor porque el reto es enamorar al cliente\u201d.<\/p>\n

En su intervenci\u00f3n, Fernando Beltr\u00e1n, fundador de El Nombre de las Cosas, comparti\u00f3 sus experiencias como \u00abnombrador\u00bb, experto en identidad corporativa y creador de marcas como Amena, Opencor, Rastreator y BBVA, entre otras muchas.<\/p>\n

El reconocido deportista David Meca conmovi\u00f3 a los asistentes con el testimonio sobre sus \u00e9xitos, fruto de sus grandes esfuerzos lo que provocaron en el aforo una aclamaci\u00f3n un\u00e1nime.<\/p>\n

El ponente, Juan Gra\u00f1a de Neurologyca trato varios aspectos sobre el neuromarketing y la aplicaci\u00f3n de an\u00e1lisis cient\u00edficos con los que se explican determinados comportamientos del consumidor ante los est\u00edmulos publicitarios.<\/p>\n

El broche inspirador lo puso Elsa Punset, en esta ponencia se compartieron conocimientos, ideas, testimonios y todo sobre energ\u00eda e inspiraci\u00f3n para llevar a cabo tanto las tareas de empresa como de la vida en general.<\/p>\n

Sin duda unas jornadas con todo tipo de ponencias.<\/p>\n

Ac\u00e9rcate a las tiendas Milar<\/a> en Andaluc\u00eda para descubrir las pantallas digitales y todos nuestros productos de gran calidad. \u00a1Ases\u00f3rate por los mejores profesionales!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Desde nuestra empresa distribuidora en Andaluc\u00eda, CODECO, se patrocin\u00f3 el pasado 12 de junio el I Branding Day C\u00f3rdoba que organiz\u00f3 Cadena SER Radio C\u00f3rdona. El evento estaba dirigido tanto a empresas como a profesionales de la comunicaci\u00f3n y el marketing. Estas jornadas tuvieron lugar en el Palacio de Congresos… Ver art\u00edculo<\/a>","protected":false},"author":1,"featured_media":2630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,30],"tags":[],"class_list":["post-2629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-tiendas"],"yoast_head":"\nMilar patrocina el "I Branding Day C\u00f3rdoba" - Milar Tendencias de electrodom\u00e9sticos<\/title>\n<meta name=\"description\" content=\"Milar patrocin\u00f3 el "I Branding Day C\u00f3rdoba". 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